SNEARS is the accessory that launched a thousand ships. (And by ships, we mean frantic visits to shopdisney.com)

For this epic April Fool’s Day prank, we created a “product launch” video for the ultimate accessory: Mickey ears that can hold your snacks.

The perfect-souvenir-that-doesn’t-exist sparked media buzz and press coverage, including a mention in The Washington Post and a fan-made CHANGE.org petition, begging the company to make the product a reality.

Copywriting: Victoria Pla

Art Direction: Coco Wang

Editor: Christy Conyers

Producer: Jeremiah Dawes

Sr Digital Copywriter: Mary Toves

Sr Digital Art Director: Shane Enoch

Creative Director: Karan Dang