2020 Kyleena Campaign: “Aim High, Go Low”

An IUD is a convenient birth control method, allowing you to get at it without being held back. Even though it’s highly effective, it’s low in hormones, making it a more trustworthy choice for many women.

Creative Director: Lauren Herman

ACD: Shannon Cronyn

Copywriter: Victoria Pla

Art Director: Tory Jason and Rebekah Farber

Lucy Hale’s Social Media

Actress Lucy Hale was a brand ambassador for Kyleena, with her main feature being in the 2020 TV spot. Throughout the year, she shared sponsored posts on her social channels. Copy by yours truly.

Paid & Organic Social

Copywriter: Victoria Pla

Art Directors: Tory Jason & Rebekah Farber